THE OBJECTIVE
This project is a tribute to Karl Lagerfeld's enduring influence, celebrating his iconic legacy through a thoughtfully curated branding campaign. Anchored by a fashion lookbook showcasing the stunning designs from his final clothing line, the campaign captures the sophistication, innovation, and timeless elegance that defined Lagerfeld's illustrious career.
Complementing the lookbook are a series of bespoke items designed to immerse audiences in the brand experience. These include collectible tickets that echo Lagerfeld's penchant for detail, a sleek mobile app providing an interactive lens into his creative world, visually striking posters that reflect his visionary aesthetic, and stylish badges as keepsakes of his enduring impact on fashion and culture.
Each element of the campaign not only highlights Lagerfeld's unparalleled artistry but also reinforces the brand's connection to his legacy, creating a cohesive narrative that resonates with both long-time admirers and new audiences alike.
SKILLS: Branding, Print Production, Art Direction
