OBJECTIVE:
The packaging design draws inspiration from Chanel's most celebrated fashion eras, translating the textures, colors, and themes of these collections into a visual and tactile delight. Each chocolate variety—milk, dark, and white—represents a distinct collection, with packaging that embodies the spirit and allure of Chanel's runway masterpieces.
SKILLS: Packaging Design, Branding, Illustrations
White Chocolate: The Cruise Collection
Theme Inspiration: The Cruise Collection’s light, breezy, and playful energy is captured in the white chocolate packaging.
Design Elements:
A pearl-white box with soft pastel accents of blush pink and pale blue, reminiscent of seaside luxury.
The texture of the box mimics Chanel’s signature tweed fabric, with subtle embossing to evoke this iconic material.
A scalloped edge detail frames the edges of the box, inspired by ocean waves.
Each white chocolate is wrapped in pastel foil with a small pearl-like seal, paying homage to Chanel’s love of pearls.
Dark Chocolate: The Ballet Collection
Theme Inspiration: The Ballet Collection’s grace, movement, and muted color palette reflect the depth and intensity of dark chocolate.
Design Elements:
A sleek, matte black box with a subtle texture that mimics tulle or ballet slippers.
Rose gold foil for the logo and typography, adding a soft, elegant contrast.
A ribbon motif wraps around the packaging, inspired by the crisscrossed ribbons of ballet shoes.
The chocolates themselves are embossed with delicate patterns of pointe shoes and floral accents, adding a layer of artistry.
Milk Chocolate: The Sailor Chanel Collection
Theme Inspiration: The Sailor Collection’s crisp lines, nautical motifs, and bold color contrasts are mirrored in the milk chocolate packaging.
Design Elements:
A navy-blue and white striped box with gold foil accents, evoking the classic sailor aesthetic.
A miniature anchor embossed subtly in the background pattern.
The Chanel-inspired rope motif encircles the logo, adding a touch of texture and maritime charm.
Inside, the milk chocolates are individually wrapped in gold foil with navy ribbon ties, resembling sailor knots.
